Kiosk

The Retailing War

“Competitive Advantage” is a depiction that the company or its products are each doing something better than their competition in a way that could benefit the customer.

Interesting definitions!!!

How about getting on to some real action now?

It is time for a litmus test for all those who think they have mastered the concepts of Marketing. Here is the occasion where you finally need to apply the STPs, the 4Ps and all the business gyaan taught in B-School classrooms. 

Calling on all those marketing geniuses who believe in toiling and getting the hand dirty rather than sipping coffee over long boardroom discussions on pie-charts, graphs and trend lines. This game would give a participant a chance to run the entire show all by themselves, a one time chance to be a retailer. Teams would be managing real money and running their own custom made KIOSKS. From product assortment to price, location to promotions you will be deciding what your retail outlet would be all about. 

To sum it all, it will be a battle of the best marketers and a spectacle to watch. If you think you are street-smart then this is the place to prove you are.

Skills required:

Basic knowledge of marketing and the uncanny ability to think on one’s heel.

Rules:

Each team can have a minimum of 2 members and maximum of 3 members.

Teams would be shortlisted from a preliminary round, based on a write-up on current topics relating to marketing. Both 1^st year and 2^nd year students are eligible to play. 

For more details, visit www.tapmi.edu.in/atharva

"Marketing" is an instructive business domain that serves to inform and educate target markets about the value and competitive advantage of a company and its products.