What is Outcry?

    
Open outcry is a communication method between professionals on a stock exchange or futures exchange which involves shouting and the use of hand signals to transfer information primarily about buy and sell orders. The trading floor where this takes place is called a pit.

Over the years, this method of trading has been replaced by electronic systems. Atharva gives you a chance to live up the ‘Dalaal Street’ of India once again. Participants shall be given an initial corpus of funds and asked to trade among themselves by use of whatever signaling mechanisms they can think of. Be it vocal or hand or any other. Interruptions and shocks shall prevail in the game too. Find the buyer, match your frequency and square the deal.

So start exercising your vocal chords and be ready to shout your lungs out while we get to you three hours of nerve-wrecking trading filled with loads of Fun, Frolic and Drama!

The shortlisted teams are called for the final round at TAPMI during Atharva in January.

For more details:

Visit: www.tapmi.edu.in/atharva
   

Kiosk

The Retailing War

“Competitive Advantage” is a depiction that the company or its products are each doing something better than their competition in a way that could benefit the customer.

Interesting definitions!!!

How about getting on to some real action now?

It is time for a litmus test for all those who think they have mastered the concepts of Marketing. Here is the occasion where you finally need to apply the STPs, the 4Ps and all the business gyaan taught in B-School classrooms. 

Calling on all those marketing geniuses who believe in toiling and getting the hand dirty rather than sipping coffee over long boardroom discussions on pie-charts, graphs and trend lines. This game would give a participant a chance to run the entire show all by themselves, a one time chance to be a retailer. Teams would be managing real money and running their own custom made KIOSKS. From product assortment to price, location to promotions you will be deciding what your retail outlet would be all about. 

To sum it all, it will be a battle of the best marketers and a spectacle to watch. If you think you are street-smart then this is the place to prove you are.

Skills required:

Basic knowledge of marketing and the uncanny ability to think on one’s heel.

Rules:

Each team can have a minimum of 2 members and maximum of 3 members.

Teams would be shortlisted from a preliminary round, based on a write-up on current topics relating to marketing. Both 1^st year and 2^nd year students are eligible to play. 

For more details, visit www.tapmi.edu.in/atharva

"Marketing" is an instructive business domain that serves to inform and educate target markets about the value and competitive advantage of a company and its products. 

Kiosk 08-09 Preliminary Round

KIOSK

The Retailing War

Preliminary Round

Wal-Mart fails to make profit in China! Keeps loosing on sales ranking, year after year

October 19th, 2008, Retail Biz

After closing down its operations in South Korea and Germany, and downsizing operations in Japan, Wal-Mart — the world’s largest retailer– is finding the going to be tough in mainland China as well. Not only, the giant retailer has failed to make profits in its 12 years long existence in the world’s most populated and fastest growing country, its sales ranking vis-a-vis its counterparts is also steadily going down. China’s Department of Trade, which provides information on relative strengths of retailers in the country, has ranked Wal-Mart at No 30 in 2005, compared to 20th in 2004, and 17th in 2003. In a significant move, Wal-Mart has recently announced to locate its Asia headquarters in Hongkong. This was in contrast to earlier belief that its China headquarter in Shenzhen would also be chosen to act as its Asia headquarters. Sanghai and Singapore were incidentally also in running for the honour. Shenzhen will continue to act as Wal-Mart’s Global Procurement Center, though. Wal-Mart is hoping a lot from its proposed foray into India with Bharti Retail. While, it has set up a joint venture with Bharti for wholesale ‘cash and carry’ retail, it is offering technical and sourcing services to Bharti for front-end retail. Bharti has already unveiled its front-end supermarket chain called Easy Day in Punjab, the joint venture is expected to rollout its first wholesale store in early 2009.

You are required to give a critical review on the strategy adopted by the Wal-Mart across the world and
suggest an entry strategy for the Retailer in the Indian Market.

Participants would be judged on the following parameters

1. Originalityof the Content
2. Conceptual and Contextual Knowledge
3. Clarity of thought

Rules for the preliminary round

1. The write-up should NOT exceed 5 pages including the cover page.
2. The cover page should clearly mention the Names of all participants, Team name and Institute they belong to.
3. The format should be: 1.5 line spacing, Font size 12, Font Type Times New Roman and 1 inch margin on all sides.
4. All soft copies should be in .doc format
5. The file should be named in the format ‘TeamName_InstituteName.doc’
6. It is mandatory to mention references, in case any external sources have been used.

Important Dates:

Last date for receipt of write-up
25^th November 2008.

Mail your entries to atharva09.tapmi@gmail.com